MISSION STATEMENT

Pinnacle Floor Coverings & Home Solutions has always adhered to high ethical standards and strived to be the Tri-State area’s preeminent flooring supplier and installation company. The company’s Mission Statement encompasses four parts: Vision, Mission, Values, and Principles.

Vision
To be achieved through our Mission, Pinnacle Floor Coverings & Home Solutions’s Vision is "to be a world-class company as defined by the customers we serve."

Mission
"We will exceed our customers’ expectations in quality, service, installation and value.
Our full service approach and willingness to work one on one with clients definitely gives us the advantage over competition."
The Mission is supported by our Values and Principles

Values
"Honesty, integrity, and hard work."
The company’s success, as well as the success of individual employees, can be traced to embracing and practicing these values. Flowing from the values of honesty, integrity, and hard work are a set of principles that we believe in and use to govern our behavior as Pinnacle Floor Coverings & Home Solutions employees.

Principles
"People, relationships, customer, citizenship, innovation, and results."
People - Pinnacle Floor Coverings & Home Solutions’s philosophy is to attract, develop, and retain the best people. We focus on growing and developing these people through continued education, training, and work experience. The safety and well-being of our employees are primary corporate objectives. All members of the Pinnacle Floor Coverings & Home Solutions family strive to raise the level of professionalism and service that is given to our clients.

Relationships - We strive to establish and maintain honest relationships with all involved in our company. This is to include employees, customers, suppliers, and the communities in which we live. These relationships are to be founded on mutual trust, mutual respect, and mutual benefit.

Customer - We recognize that our customers and our ability to exceed their expectations are critical to our total success. We will listen to and seek to understand our customers’ needs. We will interactively respond to those needs for the mutual benefit of the relationship.

Citizenship - In the communities in which we live and the industry in which we work, we will actively strive to contribute to a better environment for everyone.

Innovation - In an ever-changing marketplace, new products, services, and technologies are the lifeblood of our business. We recognize our responsibility to be a leader in product, technology, and in the marketplace. We will provide a culture that encourages, nurtures, and recognizes innovation.

Results - We value the trust our clients have placed in us, and we recognize our responsibility to maximize the return on their investment. We will be every customer’s supplier of choice for all markets in which we operate.

Pinnacle Floor Coverings & Home Solutions practices The World Floor Covering Association’s Code of Ethics:
• To practice my business with a high regard for standards of excellence and fairness to individuals and firms.
• To advise my customers properly and truthfully in all matters related to floor covering, and not be affected by desire for unethical personal gains.
• To the best of my ability, uphold the status of the floor-covering dealer and be attentive to the customer's desires and needs.
• To refrain from misleading advertising of any nature, and offer only merchandise and services that are readily available.
• To observe and abide by the laws and regulations governing good business practices.
• To be considerate and sensitive to the effect my business may have on the community I serve.
• To remember at all times that, as a floor covering dealer displaying the WFCA emblem, I am subscribing to the highest standards of professionalism in my business; and that any conduct by my firm or myself that is less than that prescribed above, would be a reflection on the industry I represent and on my fellow dealer members.

Pinnacle Floor Coverings & Home Solutions ensures consumer satisfaction with carpet as an installed product by remaining in good standing of the Carpet & Rug Institute’s “Seal of Approval” program and subscribes to the four basic principles below:

• Carpet shall be installed in accordance with manufacturer’s instructions and in compliance with the industry standards, CRI-104 and CRI-105.
• The Retailer/Seller shall ensure consumer satisfaction by providing quality installations in accordance with industry standards.
• Installations shall be performed by a business entity able to demonstrate its ability to comply with the industry minimum standards.
• Manufacturer warranties are conditional upon compliance with these requirements, except when defects not related to improper installations are involved.

Code of Conduct: Pinnacle Floor Coverings & Home Solutions agrees to uphold the following consumer satisfaction provisions:

1. Subscribe to CRI-104 and CRI-105 installation standards.
2. Fulfill responsibilities as defined in the four “Basic Principles of Consumer Satisfaction”.
3. Use employees who have demonstrated their understanding of CRI-104 and CRI-105 and apply that information accordingly.
4. Operate in compliance with federal, state, and local regulations and ordinances.